Well, in that this was 5 minutes from our studio I thought it really should be attended. To be honest I'd seen a fair few of the pics online so wasn't really expecting too much on top of what I was aware of. It didn't exhilarate me, however neither was it a waste of time. It kind of sat somewhere comfortably in the middle. Here's a couple more shots which I thought I'd post. I can't ruin it for anyone else as it's finished now, so if you missed it, sorry, but tough.

Working alongside CRICKET brand communications, RARE created an iPad app platform to support the global media launch of the new Range Rover Evoque in August 2011.

The app combines the new brand film and video content with highly detailed engineering and technology briefings, along with stories from Land Rover's experts.

This caught my eye the other day, thought you might all want to know a bit more...