So, every once in a while one of the RARE team is unlocked and allowed to leave the desk to rediscover their serenity. This last week it was my turn and I managed to escape to Barcelona for a few days to take in the various sites and museums etc etc. I shall not bore you with my own stories of Gaudi and the Dali museum in Figueres I managed to get to (amazing), but more my surprise on the Metro...

Working alongside CRICKET brand communications, RARE created an iPad app platform to support the global media launch of the new Range Rover Evoque in August 2011.

The app combines the new brand film and video content with highly detailed engineering and technology briefings, along with stories from Land Rover's experts.

So we thought it was time we let someone else do the talking. So we asked several of our clients to give us a bit of feed back and let us know what they thought of RARE. We were so happy with the feedback, we made this happy little video to share with you all. Thanks everyone!

Check this out. The ultimate in iPhone snobbery and utterly ridiculous to boot!!

Some say... "if it ain't broke, don't fix it". How could we even progress as a race if we didn't question the purpose of everything or even try to extend and improve the use of everyday items and tasks. One man is on a mission to change the way we look at life by converting the norm into the extraordinary. 'Nose Stylus', (below) lets you keep one hand free, whilst operating your mobile device, it even comes with hair on it, to simulate real noses. Read on....

Did you know that in the three minutes it takes you to whip cream Germany produces six tons of electronic scrap? StudioMontag have got round this by looking at daily processes another way. Look at the R2B2 below.

This caught my eye the other day, thought you might all want to know a bit more...

This is the video for Kraak & Smaak's infectious song 'Squeeze Me'. A Fingerflipping video for K&S. Duo-directed Andre Maat & Superelectric. It's a nicely executed idea.

The majority of RARE's staff bike into work on a daily basis. Not a week goes by where one of us doesn't have a story to tell about a near miss on our journey. Obviously we are extremely cautious cyclists...ahem...and obviously we are extremely fashion conscious...ahem..ahem... so we are always loathed to wear cycle helmets even though we do. Well cringe no more and check this out....

Remember these subtle, distortion free, battery eating, tape chewing, pavement blocking sound machines.

Well Reminisce no more as TDK have just released this beauty...