FEB 21, 2011
Even if you don't like fast food, even if you where put off by the battered Chickens head several years back, who doesn't love the phrase 'It's Finger Lickin' Good'?
So after 50 years of one of the most well known catch phrases Kentucky Fried Chicken, neh, KFC have decided to rebrand their slogan to 'So Good' to encompass more of the brands social blah blah blah.. I mean seriously.. it is a food company! Yes it's going to try and make its food healthier and offer 'healthier' options, great, does this mean then that they consider that a salad or a lower calorie burger will be less sufficient in taste and therefore no longer finger lickin' good? I acknowledge any brand needs to keep re-inventing itself to keep up with current trends and there are many ways we can do this, but to loose what I consider to be such a great catch phrase, something so synonymous with the brand to be marketing suicide. Not so good eh! How would the Beasite's track sound if it was just called 'So good'...
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